music & entertainment
role
Collaborators
services
overview
NIKI’s third album Buzz is a portrait of where she is now – inspired by the most on-the-go years of her life. Songs written in random corners of airports, on planes, trains, buses, backstage in green rooms, bathrooms, Holiday Inns, driving through Maryland, flying over Labuan Bajo, drunk in Mexico City, crying in Hawaii, freezing in London, walking fast in New York, heartbroken in Los Angeles.
Released in August 2024, this album consists of 13 tracks and was followed by The Buzz World Tour which covered 42 markets across North America, Europe, Asia, and Australia.
role
As the day-to-day Artist Manager, I assisted in the creative development for Artist branded assets which included designed graphics for social platforms and out-of-home billboards across global markets. As a management team, we worked to strengthen cross-functional partnerships with brand and digital teams while managing external relationships with Digital Service Provider partners and PR agencies to maximize artist visibility and campaign reach.
Visual Direction
Buzz, in NIKI's own words, started in the garden. "Every spring, after the dead of winter, the bumblebees would start appearing again. In retrospect, this “buzzing” really served as a symbol for the slow, steady, then-suddenly explosive growth spurt I was about to find myself unavoidably in."
Visually, this looks like exploring two parallel themes of Quiet Contemplation vs Electric Tension. The photoshoots for album promo included Grungy Glamour, shot in London, and one of Quiet Tension in an indoor studio shoot in Los Angeles.
bitz of buzz social campaign
The Buzz to Buzz 88rising x nissan documentary
Awarded "Platinum" through the Muse Creative Award (International Advertising Award subsidiary)
out-of-home (global)
I led the creative direction and execution of global out-of-home billboards across North America, Europe, Asia, and Australia.
fan activations – BUZZ DRIVE IN
A few nights prior to the album release, we put together an intimate fan experience that blended the nostalgia of a summer drive-in theatre with an album listening party. Hosted by NIKI herself, the event brought together ~500 fans who tuned into the album through their car radios while lyric videos played across projected screens, creating a fully immersive audio-visual experience. Between tracks, NIKI engaged directly with her audience through live camera and audio feeds making for a deeply personal and memorable album debut.
I assisted in the coordinating and execution of the event, and designed the on-screen graphics and freebies for attendees.
fan activations – Buzz Games
We partnered with Versus Creative, a creative agency, to put together an interactive website for fans leading up to the Buzz World Tour to continue building momentum for fans to further resonate with each track.
