Smart consumer electronics
COSORI – TurboBlaze™ Campaign
role
Digital Designer
Collaborators
services
Creative concepting
Email marketing design
Image retouching
Paid social
Social media design
overview
COSORI is a brand under VeSync Co that specializes in smart kitchen appliances. The TurboBlaze™ 6.0-Quart Air Fryer is COSORI's first air fryer to use DC motor technology. The DC motor opens up more cooking possibilities by giving you 5 different fan speeds.
role
As a digital designer on this product launch campaign, I assisted in concepting cross-functionally with marketing, content, and design team members and managers. I co-led two design concept pitches to our main stakeholders for this campaign: the Product Marketing Manager and General Manager.
Campaign Concepting
The visual direction we pitched was futuristic tech – using dark backgrounds to focus on the movement of the technical parts of the product such as heating elements and fan speed. We used glow effects on different product parts to showcase speed, movement, and the intensity of marketed features. A gradient effect was used in the product heading typography to convey the movement of heat and speed.
social graphics + email marketing