media & entertainment
AsianBossGirl – Digital Campaigns
role
Graphic Designer
Collaborators
services
Merchandise design
Digital design
Campaign ideation
overview
AsianBossGirl elevated itself from a podcast to a multi-media brand with the introduction of branded merchandise and creating spaces online for their listeners to connect further. The conception of each brand touchpoint was treated as it's own campaign launch within the AsianBossGirl brand.
role
As the in-house designer for AsianBossGirl, I collaborated with the 3 hosts and freelance designers on merchandise collections for the AsianBossGirl brand, assisted in designing a new brand rollout for a digital "members-only" Patreon-esque club, and designed + launched the announcement and integration of their online Discord community.
Merch Design
Ideated and executed designing the digital campaign of several merch launches across social + web (Shopify).
ABG besties
Social teaser and launch graphics created for a membership-only digital community called "besties only".
Discord community
Designed the branding of the AsianBossGirl Collective – a community space for in-person meet ups, worldwide connections, advice, and networking. With a listeners all over the world, we decided to host community events virtually through streaming on Zoom or Discord, to allow for more attendees to participate. The branding for AsianBossGirl Collective was distinctly different in color from our overarching brand identity to clearly differentiate in-person events (main brand) from virtual events (Collective).
