consumer electronics
COSORI – Packaging & Production Design
overview
COSORI is a global kitchen appliance brand known for simple, modern designs and easy-to-use products like air fryers and electric kettles. With a wide international audience, the brand focuses on clean visuals and clear communication across its packaging and marketing.
role
As a graphic designer at VeSync, the parent brand of COSORI, I worked on production printed assets such as packaging, manuals, and all other packaging inserts for the COSORI brand.
Packaging redesign
Exploring a cleaner packaging design that uses bento grids layouts, creating a connection between food, practicality, and the air fryer as a product. I wanted to keep similar elements from the current packaging design to allow for brand recognizability while browsing retail shelves.
4c + pantone packaging
kraft carton packaging
Production Design
I assisted in designing for a wide array of end-to-end creative production needs including product manuals, recipe books, product labels, quick start guides, annual trade show catalogs, and preparing production files for handoff.
